KoRo's approach to retail is innovative and centered on making high-quality goods accessible to everyone by streamlining distribution and focusing on efficient, simple packaging. Since its inception in 2014, KoRo has distinguished itself with unique products like their date and hazelnut spread, exceptional nut butters, and a variety of snacks that you won't find in conventional supermarkets. Their vision is ambitious: to become Europe's leading online grocery store and expand globally. KoRo's values—passion, curiosity, transparency, integrity, and sustainability—drive every aspect of their business. They aim to inspire customers with delicious, high-quality food, prioritize direct trade to enhance product quality and sustainability, and maintain transparent communication with customers about their products, practices, and pricing. KoRo's commitment to sustainability and economic viability is intertwined, emphasizing the importance of ecological actions supported by economic resources.