Forlife

Origin Story, Mission and Values:​Founded in 2018 by brothers Lucas and Séverin Bonnichon, Forlife emerged from a desire to address the challenges of overproduction and waste in the fashion industry. Drawing from their experience with their previous brand, Cuisse de Grenouille, they envisioned a new model that prioritizes sustainability, transparency, and quality. Forlife's mission is to create iconic, responsible products that stand the test of time, aligning with the values of respect for both people and the planet.Sustainability Practices:​Forlife is committed to minimizing its environmental footprint through thoughtful practices. The brand utilizes organic and natural materials, such as GOTS-certified organic cotton, to craft its garments. Production is carried out in Europe, particularly in Portugal and Italy, ensuring ethical labor practices and reducing transportation emissions. By adopting a pre-order model, Forlife avoids overproduction, producing only what is needed and thereby reducing waste. Packaging is designed to be minimal and recyclable, further emphasizing their commitment to sustainability.What Makes the Brand Unique:​Forlife stands out for its innovative approach to fashion retail. By offering products on a pre-order basis, the brand fosters a deeper connection between the consumer and the clothing, emphasizing intentional purchasing. This model not only reduces waste but also allows Forlife to offer high-quality garments at fair prices, as it eliminates intermediaries. The brand's designs are timeless and versatile, focusing on essentials that can be worn across seasons and trends, embodying the principles of slow fashion.Certifications, Collaborations, and Impact Initiatives:​Forlife's dedication to ethical and sustainable practices is evident in its use of GOTS-certified organic cotton, ensuring high environmental and social standards in their materials. While specific collaborations are not detailed, the brand's emphasis on local European production supports regional economies and maintains a low carbon footprint. Through its transparent pricing and production models, Forlife educates consumers about the true cost of clothing, promoting a more conscious and responsible fashion industry.